Indian billionaire Mukesh Ambani has now entered the race to bid for the globally-renowned English Football Club Liverpool takeover. The club has been put on sale by Fenway Sports Group, the current owner, which bought it in October 2010, according to the reports.
This is not the first time Ambani is eyeing a stake in the Merseyside club. In 2020, Ambani and Subrata Roy, jointly, were willing to pay the club’s £237 million debt in return for a 51 per cent stake.
Ambani’s Reliance Industries Limited (RIL) has a significant interest in sports. The group also owns an Indian Premier League (IPL) team ‘Mumbai Indians‘ and runs the football league ‘India Super League’, alongside the All India Football Federation.
In the last few years, other corporate groups such as Hero MotoCorp and the Adani Group have shown their interest in football.
Besides football and cricket, Reliance has also tied up with the Indian Olympic Association and the Athletics Federation of India to support athletes in multiple events. RIL also set the first-ever India house at the Paris Olympics in 2024 as part of the association.
Not only Reliance but AMUL, India’s leading dairy cooperative, has also announced a sponsorship agreement with Portugal’s national football team.
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This shows that corporate houses and people have grown their interest in other sports apart from Cricket in recent times.
As per a leading media investment company, Cricket will remain a key contributor to advertising expenditure in India, but non-cricket sports will increasingly participate in advertising and Indian economic growth in the years ahead.