The Role of Augmented Reality in Modern Marketing Strategies
You can revolutionize your marketing approach by utilizing advanced technology to increase consumer engagement. Augmented reality (AR) enables brands to establish deeper connections with consumers by merging digital elements with real-world environments to create captivating experiences. By 2033 global AR markets will hit USD 591.7 billion with an annual growth rate of 39.5% from 2024…
John David
Karnataka’s Bold Move in Compassionate Healthcare
Imagine a life where every breath is a struggle, pain is a constant companion, and hope is a distant memory. For millions of patients suffering from terminal illnesses, this is not a hypothetical scenario—it is their reality. In a groundbreaking move, Karnataka has become the first state in India to approve the ‘Right to Die…
Abdullah Ansari
A Meeting of Worlds: Sir Thomas Roe and Jahangir in Ajmer
On a crisp winter morning in Ajmer, the air was thick with the scent of rosewater and the hum of anticipation. The Mughal court of Emperor Jahangir, one of the most powerful rulers of the early 17th century, was a spectacle of opulence and grandeur. Gold-embroidered tapestries adorned the walls, and the courtiers, dressed in…
Yash Sharma
Chelvies Coffee: Revolutionising the Way We Enjoy Our Coffees
Coffee as we know it was first discovered 1200 years ago by an Ethiopian shepherd, Kaldi. Ever since then, coffee has been an integral part of the human civilisation. Many people can’t even start their day without a cup of coffee. For something so abundantly available throughout the globe, it takes a special business model…
Shipra Prajapati
Leadership Lessons from Oprah Winfrey : Leading with Heart and Hustle
Oprah Winfrey—a woman who has soared beyond adversity, redefining leadership with authenticity, resilience, and an undying devotion to purpose. As a media mogul, philanthropist, and one of the most influential women in the world, Oprah has built an empire with her intelligence, business acumen, and ability to connect deeply with people. Her leadership is not…
Vipin Kumar
The Legal Dangers of Overstating Environmental Commitments
In today’s eco-conscious marketplace, businesses are eager to showcase their commitment to sustainability. However, a misstep in communicating these efforts can lead to more than just public scepticism; it can result in significant legal repercussions. The term “greenwashing” describes the act of making false or misleading claims about the environmental benefits of a product or…
Himanshu
From Silicon to Quantum: India’s Deeptech Awakening
India has been lauded as a global technology powerhouse driven by its software services and IT dominance for decades. But beyond this traditional stronghold, a silent revolution has been brewing. India’s deeptech sector—encompassing artificial intelligence, quantum computing, space technology, biotechnology, and advanced materials—is now on the cusp of large-scale commercialisation. Cutting-edge research, increased funding, a…
Bhumika
Global Health in Flux: The U.S. Steps Away from the WHO
In an unprecedented move that has left the global health community in shock, the United States has formally withdrawn from the World Health Organization (WHO). The decision, spearheaded by the Trump administration and later upheld by the new government, has sparked intense debate. While some see it as an assertion of national sovereignty, others warn…
How ISRO’s SPADEX Success Propels India into the Space Elite
In the quiet hours of 15 January 2025, the Indian Space Research Organisation (ISRO) achieved a global milestone. The successful completion of its space docking experiment, known as the Space Docking Experiment (SPADEX), marked a vital moment in India’s space exploration journey. This achievement underscores ISRO’s growing technological prowess and positions India as a formidable…
ABHYUDAYA MITTAL
Jio And Airtel Join Forces With SpaceX For Starlink
On March 11, 2025, India’s No. 2 telco, Bharti Airtel, signed a deal with Elon Musk’s SpaceX to bring Starlink internet services to India, intensifying its rivalry with Mukesh Ambani’s Jio. The deal is conditional upon Starlink getting government approval to begin operations in the country. Airtel shared that both companies would use each other’s…
