Flutter Entertainment recently made a major move in India by launching its new Global Capability Centre in Hyderabad.
The iGaming powerhouse invested a whopping $3.5 million into the project, which clearly shows their belief in India’s growing technology market and the country’s skilled workforce.
The new centre is located in RMZ Spire at Knowledge City, Hyderabad. It covers 80,000 square feet and houses over 700 employees, focusing on key departments such as data engineering, game integrity services, human resources and more.
The move is part of Flutter’s long-term strategy to expand globally and tap into India’s large pool of tech talent.
The iGaming giants view Hyderabad as a key player in driving product improvements, managing cross-border operations and staying ahead in a competitive market.
India has become a central point for tech innovation, and Flutter is tapping into this potential with its Global Capability Centre.
The centre will play a major role in supporting the company’s brands around the world, helping them stay competitive by continuously improving their tech and operational systems.
The firm refers to this approach as the ‘Flutter Edge’ – a strategy that helps its brands benefit from the company’s global resources and expertise.
While Flutter’s new centre will help the company grow, the project is also about sustainability.
The facility in Hyderabad has been certified by the United States Green Building Council for its environmental standards, aligning with the company’s commitment to reducing its environmental impact.
This is part of Flutter’s Positive Impact Plan, which focuses on being a responsible business in the communities it operates in. The company also made a £30,000 donation to support local initiatives in the Telangana capital in 2024.
Why India is Ripe for Investment by Gambling Operators
India is emerging as a key market for iGaming operators due to the country’s enormous potential for growth.
The country’s sports betting market is valued at an impressive $130 billion annually and is growing at a compound annual growth rate (CAGR) of seven percent.
Popular sports such as cricket, football and kabaddi, which is indigenous to Indians, have passionate fan bases, which creates an ideal environment for online betting platforms to flourish.
With a population of over 1.4bn and a rapidly expanding internet and smartphone user base, India presents a burgeoning opportunity for global operators to thrive.
Flutter is one such operator. The Ireland-headquartered gaming giants are renowned for operating several leading betting brands, including Paddy Power and Betfair.
Their expertise in managing some of the top Irish betting apps gives them a strong advantage as they look to make a mark in the Indian market.
These platforms have excelled in engaging users, building trust and incorporating cutting-edge technology, which are qualities Flutter will likely apply to their operations in India.
Another reason for India’s emergence as a lucrative landing spot for gambling operators is the country’s digital infrastructure, which is growing at an impressive rate.
Reports claim they boast 560 million internet users and 748m smartphone users, making them one of the largest digital markets in the world. Their regular use of digital technology makes the country a fertile ground for online betting platforms.
Several companies have already made substantial inroads into the Indian market, but local platforms are also gaining traction, especially in fantasy sports betting.
Fantasy sports betting holds a special legal status in India. It is classified as a game of skill and has helped a number of local platforms gain popularity.
For example, Dream11 now boasts over 100m users and has attracted a $225m investment from Tiger Global Management. Their massive user base highlights the incredible potential of the market.
Tech & Innovation Will Only Make Things Better
Flutter’s new Hyderabad centre is set to play a big role in shaping the future of iGaming in India.
With a focus on technology, the centre works on key areas such as data engineering and game integrity to keep Flutter’s platforms innovative and reliable.
India’s booming internet and smartphone usage make mobile apps and online platforms vital for betting companies. Flutter is investing in improving the user experience by developing easy-to-use platforms.
The company is also using advanced technologies such as blockchain and artificial intelligence (AI) to improve security and personalise the betting experience.
Blockchain ensures transparency, making it easier for users to trust the platform. AI helps to analyse betting patterns and offers personalised recommendations, which improves user engagement.
These innovations can predict what users might prefer, so bettors get more tailored promotions and a better overall experience.
Flutter’s Hyderabad centre will be at the heart of developing these cutting-edge technologies, supporting both the Indian market and the company’s global growth.
With these investments, Flutter aims to stay ahead of its competitors in the fast-growing iGaming industry.
