Global iGaming platform 1 win has announced a major new partnership with legendary boxer Canelo Álvarez, just as the Mexican superstar prepares to face undefeated William Scull in a high-stakes match for the IBF super middleweight title.
Canelo Álvarez, who already held the WBA, WBC, and WBO titles, has now reclaimed the IBF belt—making him the undisputed champion in his division.
More than just a sponsorship, the partnership marks a long-term alliance built on shared ideals such as discipline, determination, and excellence in performance. According to 1win, Álvarez exemplifies the kind of champion spirit the brand celebrates.
“Canelo Álvarez is the definition of a true champion,” said 1win’s owner and CEO on Telegram. “From his early days near Guadalajara to conquering four weight classes and earning 60 career wins, his story is one of focus and resilience. We’re proud to call him our official ambassador and stand beside him as he continues to make history.”
Álvarez echoed that sentiment in a message to his fans:
“I’m thrilled to announce my partnership with 1win—a global brand that represents champions. Just like in boxing, success in gaming takes passion, precision, and strategy. With 1win, we’re taking things to the next level. Expect exclusive content, fun challenges, and exciting surprises!”
This announcement adds Álvarez to 1win’s elite list of ambassadors, which also includes cricket legend David Warner, MMA star Conor McGregor, and entertainment personality Johnny Sins. These partnerships highlight 1win’s broader commitment to collaborating with top-tier talent from both sports and entertainment.
About 1win
Established in 2016, 1win has grown into a leading brand in the global iGaming industry, offering a wide range of services across sports betting, online gaming, and casino entertainment. The company operates under a Curaçao license and follows regional regulations in countries across Asia, Latin America, and Africa. Known for supporting esports, traditional sports, and charitable initiatives, 1win continues to expand its global footprint.
