Skin and hair care have long been approached with a curious blend of home remedies, beauty influencers, and unregulated over-the-counter products in a country as vast and diverse as India. From age-old ayurvedic concoctions to TikTok hacks, consumers have been bombarded with solutions, many lacking scientific grounding or medical validation. While awareness about self-care grew, access to credible, outcome-driven dermatological advice remained a privilege of the few in urban centres. One striking statistic underscores the gravity of this gap: India has just one dermatologist for every 150,000 people.
This is the problem Clinikally set out to solve. Founded in 2021 by Arjun Soin, beyond just a skincare brand, Clinikally is a digital-first, medical-grade solution platform offering tailored treatment backed by science, and delivered with tech precision. It bridges the gaping void between internet skincare fads and clinical dermatology with a refreshingly simple model: care that works, products that heal, and access that scales.
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A Pandemic Spark and a Personal Legacy
For Arjun Soin, the inspiration behind Clinikally was not a business case study, it was deeply personal. “My mother has been a practising dermatologist for over 20 years,” Arjun explains. “Running her chain of dermatology clinics gave me a front-row seat to India’s dermatological pain points, especially in remote areas.”
The tipping point came during the COVID-19 pandemic. As teleconsultations became the norm, Arjun saw an opportunity to build a tech-led platform that democratises dermatological care. Thus, Clinikally was born as a full-stack digital dermatology platform that integrates consultations, personalised routines, and science-led products.
The Business Model that’s Healing India
Clinikally’s business model is a blend of clinical precision and digital convenience. At its core, it operates across three verticals:
- A B2C marketplace functioning as an e-pharmacy
- A proprietary private label with patented products available on B2C and B2B channels
- A B2C teleconsultation platform connecting patients with dermatologists across India.
What makes this model stand out is the synergy between consultation and curation. Every product recommended or sold is underpinned by clinical insight, with treatment plans drawn up using a proprietary prescription generator. With over 20,000 teleconsultations already conducted and deliveries reaching over 12,000 pin codes, the platform’s reach is both wide and deep.
A Quiet Skincare Revolution
Clinikally has made a conscious decision to avoid trend-chasing. While many D2C brands are driven by what’s viral on social media, Clinikally grounds its formulations in clinical science. Dermatologists lead all product development, and algorithms refine treatments based on evolving research and patient feedback.
The result? Regimens that are personalised, context-aware, and holistic, considering climate, skin condition, pre-existing conditions, and lifestyle. Whether someone is dealing with chronic eczema, hair loss, or acne, Clinikally creates targeted treatment plans rather than one-size-fits-all solutions.
Intelligence in Every Interaction
Technology is at the heart of Clinikally’s offerings, as a partner, rather than a tool. From AI-powered recommendations to LLM-enhanced chatbot support, Clinikally uses machine learning to streamline both consumer and clinician experiences.
An AI-driven skin analyser is also in the works, enabling users to scan their face via a selfie and receive personalised recommendations. Behind the scenes, a rich database of anonymised prescriptions and skin profiles feeds into ongoing model training, allowing for automated and accurate treatment predictions.
Where Tech Meet Touch
Unlike many D2C brands that remain in the digital loop, Clinikally also expands offline. Partnering with established dermatology clinics builds a phygital ecosystem that allows users to move seamlessly between online consultations and physical visits. This omnichannel approach ensures continuity of care and deepens trust, an essential currency in healthcare. The soon-to-launch Clinikally Elite Club will further blur these lines, offering members exclusive perks across digital and offline touchpoints.
A Lifestyle Platform in the Making
Arjun’s vision extends beyond dermatology. Clinikally plans to expand into nutraceuticals, weight loss, and wellness segments, recognising the increasing intersection between nutrition, mental wellness, and dermatological health. Dedicated Android and iOS apps are also on the horizon, promising a more integrated user experience. By anchoring these efforts in medical expertise and technology, Clinikally is carving a path that is holistic, inclusive, and distinctly Indian.
A Brand that Listens, Learns, and Leads
In a sector often overwhelmed by noise and novelty, Clinikally stands out by quietly doing what works: listening to users, consulting experts, leveraging science, and thoughtfully deploying tech. It’s not about the flash, but the follow-through. Combining medical dermatology’s timeless wisdom with modern technology’s transformative power, Clinikally is offering skin-deep solutions and changing the face of skin and hair care in India.
