Dream of dominating the competition in search results?
Every business owner dreams of crushing their competition and winning more organic traffic. Imagine 100% qualified leads entering your sales funnel every day!
This is not a dream. This can be you!
Before you continue with the article, do you have a minute for a secret? …
Regular SEO audits are the hidden key that your competition doesn’t know about (yet).
Audit your competitors’ websites… use the data you discover to improve your own website’s performance… rinse… and repeat.
This blog post will help you leverage SEO audit services to gain a serious competitive edge over your competition.
Let’s get started!
Table of Contents
Why SEO Audits Give You the Competitive Edge
SEO audits give you the competitive edge for many reasons. Let’s cover a few of them in this section.
When you do a detailed SEO audit of your website and your competitors’ websites, you’re uncovering SEO opportunities your competition is unaware of and may be missing.
I don’t know about you, but I like having advantages over my competition. I know you do, too.
In fact, research shows 75% of users do not go past page 1 of Google’s search results .
If you’re not in the top 10 rankings, it’s as if you do not exist.
It’s not rocket science.
When you conduct a comprehensive in-depth SEO audit , you can consistently get:
- Technical issues nipped in the bud
- Content gaps spotted
- Optimized faster for algorithm updates
- Monitor and adjust to the competition’s strategies
For example, if your competitor loads their website 2 seconds faster than you, they’re already beating you in the search results.
Here’s an important insight.
Ever felt like your competitors are moving, and you’re stagnant?
Your customers are experiencing this too!
They’re wondering, “why are my competitors faster, better, quicker?”
Audits tell you more about your competitors’ strategies, what they are doing well (and, don’t forget, what they’re not doing too well either). How’s that for insight? Use this to outrun the competition.
Benefits of Audits to Edge Out Competition
Audits reveal precisely where your website’s search engine success is slipping. Which competitors are overtaking you, in what areas, and what issues you can focus on to win?
Having a clear line of sight into these opportunities gives you a significant advantage over those that do not conduct audits.
Let’s take a moment and stop…
In a competitive search market, do you know how your website stacks up against your competition’s?
An audit may be an eye-opening revelation that will help you dominate.
If you stay in the dark about your search engine results, you stay in the dark about areas that need improvement.
It’s hard to stay competitive when you don’t know what your competition is up to, or what Google is changing to drive your audience to your site.
By using SEO audits on your website and your competitors’ websites and making changes to improve your site’s overall search ranking, you will find that:
- Technical problems will be solved quicker
- Content issues identified and fixed
With each audit conducted you will learn more about your competition and fine-tune your SEO strategy to edge them out.
You will notice that some of your competition will not be focused on SEO. Wow! Free opportunities!
When using SEO audits on competitors’ websites, you may identify competitors using aggressive, spammy SEO tactics.
The smart SEO move? Ignore the SEO competition that is at the bottom of their game and focus on the ones that are where you want to be in a few months.
That’s not all.
Perform an SEO audit. Compare the results to your competition, and use the data you discover to improve the performance of your website.
Feel free to do this on your competitor’s website, too.
According to recent data, businesses leveraging SEO expertise have seen a 50% increase in organic traffic year-over-year.
SEO audits will benefit you enormously if you use the data and results.
Don’t make the mistake of hiding your head in the sand and leaving the audits until there’s a search problem.
You will never make SEO audit your competitive weapon. Regularly check, compare, learn, and improve on your own and your competitors’ websites.
Audit Your Competition SEOs
The goal of an SEO audit is to evaluate your SEO health. When you audit your competition, you find out how you perform in areas where your competitors are already winning.
You can use SEO audits to get ahead of the SEO game and learn how to identify:
- Traffic opportunities – Where is your competition already winning? Is there anything you could be doing to win here too? Get an SEO audit of your competitor’s sites. Find out where they are winning and focus your energy on winning in these areas too.
- Revenue-generating opportunities – See how you compare to your competition in revenue-generating rankings and keywords, with SEO audits. Are you missing out on conversions? You can start working on your SEO immediately and boost your conversion rate.
- Keywords they are ranking for – SEO audits provide data on the keywords they are ranking on. Are these the right keywords to beat your competition on? What are your customers searching for? Focus your SEO energy on what your customer wants and use SEO audits to find out.
- Insights into their strategies – You can start assessing their SEO strategies when you do SEO audits on their websites. Once you understand where their winning SEO strategies lie, you can optimize your SEO plan to win.
- Areas where they are not on top – Use SEO audits to identify areas of SEO strength and weakness, not just for your website, but for your competition’s sites too. It’s no good comparing your SEO to theirs if they are simply bad at SEO in general! Check out which areas they are weak in and work to win in these areas instead. It’s much easier to beat someone that’s already on the ground.
- Other opportunities – Keyword research with SEO audits can identify other ranking opportunities. Competitive analysis of SEO audit data will identify common opportunities across sites. Don’t just audit your site to make improvements – compare it to the competition to find other opportunities.
Regular SEO audits of your competition and yourself will arm you with SEO audit information and SEO audit data you can use to your advantage.
Use them to find opportunities and work hard to win in these areas.
Winning in the SEO game means you are not resting on your laurels. Regularly audit your competition’s websites and your own.
Do not think that SEOs are static. If your competitors are doing SEO audits, are they not also moving, learning and improving? The only way to win at SEO is to move and get better each time you audit and implement your findings.
Time to Call the Auditors
SEO audit data is out there to be used. You need to collect it, work hard at it and implement the strategies that will move you past the SEO competition.
Don’t wait until you’ve dropped in the rankings to find out where you’ve gone wrong.
Regular audits of your own and the competition’s websites will help you build an SEO strategy that continually outsmarts your SEO competition.
Call the auditors today, and start winning in the SEO game!
Hope this gives you a great idea on how to use SEO audits to take over your competition!
