Sheldon

Marketing Tips for Content Marketers

Marketing Tips for Content Marketers

Every business owner is struggling to keep up with the pace of changes in the digital age. “Content marketing” has become a common term over the last few years, which means businesses are more than willing to try and make content that can be consumed and shared by people all over the world. In this…

Why GetResponse is An Exciting Email Marketing Option Any Day, Anytime

Why GetResponse is An Exciting Email Marketing Option Any Day, Anytime

Email marketing is a critical component of online marketing. Contemporary marketers agree with the indispensability of email marketing campaigns to lead generation. Little wonder companies are spending millions on campaigns just to access the inboxes of their prospective customer. Now with over 300 billion emails sent daily, you need to step up the tempo and…

Funding for Startups: Why you need it and How to Source it

Funding for Startups: Why you need it and How to Source it

Hatching an idea into an established business is no easy feat. For a startup to sprout from the tendrils of an idea stemming up into a buoyant self-sustainable venture needs a lot of “watering” on the part of the entrepreneur.  For your business to grow, it is an uncomfortable reality that it may need to…

KKR Announced To Invest $450 Mn In HFE With Hero Group

KKR Announced To Invest $450 Mn In HFE With Hero Group

Kohlberg, Kravis Roberts & Co. (KKR) announced on Tuesday to invest $450 million, almost Rs. 3,585 crores, in Hero Future Energies (HFE). KKR is a Global Private Equity major which has deployed over $15 million globally to invest in renewable assets.  “This investment will position HFE for continued growth and support its efforts to expand…

Eye-Opening Examples of Good & Bad UX Design

Eye-Opening Examples of Good & Bad UX Design

If you’re like most people, you probably don’t think too much about user experience (UX) design. It’s the “invisible” part of the website or app, the stuff that you take for granted. But good UX design is essential to making a product that is not only visually appealing but easy and enjoyable to use. Bad…

5 Ways A Top Internet Marketing Company Can Help Grow Your Business

5 Ways A Top Internet Marketing Company Can Help Grow Your Business

An SEO or online marketing agency should be capable of increasing your online visibility, converting views into sales and ensuring your internet persona meets your needs and those of your organisation. This necessitates a deep comprehension of how information translates into conversions. The top internet marketing companies are known for the following tasks to help…

7 Ecommerce Trends Aspiring Entrepreneurs Have to Consider

7 Ecommerce Trends Aspiring Entrepreneurs Have to Consider

The aspirations to start an ecommerce business are quite understandable, given how much money one can potentially make.  At the same time, it is worth noting how many challenges are in the way of creating a successful ecommerce venture. Overcoming obstacles is not easy, particularly when you do not have that much money to give…

Step ahead with Salesforce Professional Services

Step ahead with Salesforce Professional Services

Salesforce Professional Services work with companies to help them get the most out of their Salesforce implementation. They offer a wide range of services, from design and development to training and support. In addition, they can provide custom solutions that are tailored to the specific needs of a company. As a result, Salesforce Professional Services…

Edtech Unicorn upGrad Raises $210 Million In Latest Funding 

Edtech Unicorn upGrad Raises $210 Million In Latest Funding 

Edtech unicorn, upGrad, has raised $210 million in the latest funding round that has been conducted by prominent investors and family offices, including ETS Global, Bodhi Tree, Singapore’s Kaizen Management Advisors, Bharti Airtel, Narotam Sekhsaria Family Office, Lakshmi Mittal’s Artisan Investments, along with existing investors Temasek, IFC and IFL.  upGrad was founded by Ronnie Screwvala…

5 Key Parts of A Digital Marketing Plan

5 Key Parts of A Digital Marketing Plan

A marketing plan is essential to any organization’s success. In order to be successful in the digital age, your business needs a comprehensive digital marketing plan. This plan should include a variety of strategies to reach your target audience, including paid and organic search engine optimization, email marketing, social media marketing, and more. But what…