Clinikally: Reimagining Dermatology in a Digital IndiaÂ
Skin and hair care have long been approached with a curious blend of home remedies, beauty influencers, and unregulated over-the-counter products in a country as vast and diverse as India. From age-old ayurvedic concoctions to TikTok hacks, consumers have been bombarded with solutions, many lacking scientific grounding or medical validation. While awareness about self-care grew,…