Two- or three-wheeler leading motor company TVS has committed to investing £200 million in the iconic British bikemaker Norton Motorcycles. The investment will fuel areas like new product development, facilities, research and development, and world-class quality engineering.
Norton planned to launch six new models in the next three years. This is the right time for TVS to invest in Norton to expand its business overseas. TVS’s investment is expected to put Norton in the ideal position for international expansion, including India. Arguably, this deal is a win-win situation for both parties.
Members of Norton’s senior leadership team—Sudarshan Venu, Robert Hentschel, and Richard Arnold—shared the brand’s vision and discussed how the company is now perfectly placed to expand globally through an annual event called ‘Goodwood Festival Of Speed 2024’ held in the UK.
On the other hand, Venu, Managing Director of TVS, said, “Our vision, commitment, and investment in the Norton brand are entering an exciting phase. We look forward to sharing that with motorcyclists across the world.”
With the collaboration with TVS Motors, Norton is seeing itself as a global brand led by a strong and dynamic team. The new Norton motorcycles will follow the TVS philosophy of ‘Design, Dynamism and Detail.’ Norton Motorcycle added that exciting product launches are being planned for next year.
At the Goodwood Festival, Venu highlighted the expansion of Norton’s senior leadership team and investment in the company. New appointments are expected to include Richard Arnold as Norton Executive Director and Dr Robert Hentschel as the Executive Director & CEO.
The decision to invest in Norton will benefit both motor companies and is expected to bring numerous business opportunities. This partnership would expand the business globally, as TVS is planning to be involved in the EV sector.
