AI or artificial intelligence is greatly impacting the business landscape. Utilised in various software and applications, AI is changing business practices by providing access to valuable information and analysing data. According to recent research by Workday, around 77% of companies are using AI or exploring the use of AI in Business. For those companies wondering how AI is used in business, we are here with a brief blog.
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Harnessing AI: Boosting Business Efficiency
How does Artificial Intelligence help businesses, you ask? Utilising it in business will help you with enhanced productivity and better customer engagement, save you time, and generate more revenue. Keep reading to find out the uses of artificial intelligence in business.
1- Generate Compelling Email Headlines
Email marketing has been used for a long time and can be pretty rewarding with compelling subject lines. AI can help you create click-bait subject lines for emails so the viewers click on them. “Claude” is an AI tool that can help you with this. Just give it some context and examples if you have them, and it will offer multiple suggestions. If you need some changes, you can change the instructions and get relevant results. Now, all that remains is using a good subject line and writing compelling emails. But AI can also assist you with that.
2- Analyse Customer Data
According to McKinsey, companies using personalised marketing campaigns generate around 40% more revenue than those who don’t. For this, analysing customer data is crucial, which is the next use of AI in businesses. If you wonder how artificial intelligence helps businesses with customer data analysis, it allows you to categorise your audience and create content that matches each customer’s preferences. ChatGPT will help you integrate artificial intelligence in business and create effective campaigns. Collect and upload the data, and ask ChatGPT to create campaigns.
3- Produce Eye-Catching Images
When it comes to growing a business, social media is a mendetory. However, to properly leverage social media and attract a huge audience, you need eye-catching images in every post. AI in business can provide you with the eye-catching images you dream of. Do you want to know how AI is used in business for image creation? Dall-E and FLUX can provide you with relevant images. Just describe the image you want, and it will generate images. If you need to change the images, modify your description accordingly.
4- Build A Website
In this digital era, having a website is the first step towards proving your business credible. People often check company sites before deciding to purchase something from it. Now, not everyone can be a coding master. However, using AI in business can help you build an eye-catching website. Jimdo and CodeWP are AI tools that help you build a business website without learning to code. Just prompt them, describing the type of website you want and the particulars you want; that’s it; you will get a good website in no time.
5- Write SEO Friendly Blog Posts
Blog posts are essential for every website, but what’s more important is that this content should be SEO-friendly. A content writer can help you with that but would charge according to the project and their skills. Guess what? Leveraging AI in business means you can get an SEO-friendly blog post automatically in a few seconds. Jasper AI, which also helps in marketing, will provide you with SEO-friendly blog posts.
6- Provide 24/7 Customer Services
To make a business successful, you must always provide customer service. But we are human and need to rest. If you use AI in business, you can provide customer services 24/7 while having rest so that your audience stays engaged with your business. Chatbots are great tools for solving basic customer queries and routing complex queries to human agents. IBM Watson, Ada, and Botsify are some examples of chatbots that can help you integrate Artificial Intelligence in business. Once you get a chatbot for usage, set up basic settings, write instructions, integrate the knowledge source, and optimise it.
AI In Business: Boosting Efficiency
As we said above, not all companies have utilised AI in business. You can be ahead of them as you know how AI is used in business. You also know a bit about how artificial intelligence helps businesses. So, don’t waste any more time and just get started. Experiment with some tools, and you will soon find the suitable ones that will skyrocket your business.
Frequently Asked Questions
What are some examples of AI in normal life?
Face recognition, smart cars, digital assistants, E-commerce, and social apps are some examples of AI in daily life.
What do you mean by Responsible AI in Business?
Responsible AI in business refers to an approach to developing, deploying, and using AI systems based on ethical principles and societal values.
What is the best AI business to start at present?
The best AI businesses are real-time customer sentiment monitoring dashboards for brands, content recommendation engines for marketers, dynamic price optimisation for retailers, and mental health chatbots for personal use.
Will AI ever replace humans?
It seems like AI might eventually replace humans, but that won’t happen. We also need to use AI responsibly.
What is the main goal of AI?
AI aims to develop systems to analyse huge data sets, recognise patterns, and make data-driven decisions.
