Engage, Educate & Convert: Using Interactive Content to Engage and Educate their Audiences

Interactive content marketing, a strategy that captivates your audience’s attention and imparts them wisdom through immersive experiences, is a valuable tool in the age of hyperconnectivity. According to Storly, it results in a 94% increase in views compared to static content and empowers marketers to create memorable and participatory experiences for their audience. 

This shift towards using interactive tools like quizzes, polls, surveys, and AR enables marketers to delve deep into their audience’s psyche and provide insight for more personalised marketing. 

An Educational Edge

Interactive content marketing’s ability to educate its audience is a significant reason it attracts attention. For instance, online quizzes help assess users’ knowledge while providing personalised feedback. This type of content is the best way to keep your users hooked, making them feel more informed and knowledgeable. According to Embryo, 93% of marketers believe in the educational power of interactive content. 

Even more intriguing is that tools like calculators and configurators offer personalised insights based on user input. This level of customisation not only improves user satisfaction but also fosters trust and loyalty. It’s a way of showing your audience that you understand their needs and are willing to cater to them. Moreover, 88% of the customers say they prefer to shop from brands that offer personalised experiences. 

Shareability and Reach 

According to the research, 80% of users are more willing to share interactive content, improving their reach and brand awareness. Users who find fun and relatable content are more likely to share it within their networks. For instance, a fun quiz or interactive infographic can increase shares on platforms like Facebook and Instagram, amplifying a brand’s message organically.

Interactive content marketing is not just a passing trend but an essential strategy brands can use to increase lead conversion from their campaigns. In 2022, Hubspot stated that interactive content can double conversion rates. As customers increasingly seek personalised experiences, brands adopting these innovative approaches will be well-positioned to thrive.