KiranaPro, an AI-driven quick commerce platform, has welcomed badminton icon and Olympic medalist PV Sindhu as both an investor and brand ambassador. Marking her first investment in KiranaPro’s seed funding round, Sindhu’s backing underscores her confidence in the company’s vision to transform India’s retail landscape by empowering local kirana stores with AI-powered solutions and next-gen technology. This strategic partnership is being facilitated by Cornerstone Sport, as announced in a press release.
Beyond endorsing the brand, Sindhu will actively contribute to KiranaPro’s mission of bridging the digital gap for small retailers. As the official brand ambassador for IPL 2025, her presence is set to boost KiranaPro’s visibility on a grand scale. She will be at the forefront of multi-platform campaigns, spanning both digital and traditional media. With KiranaPro aggressively expanding into tier II and III cities, this collaboration is expected to foster trust and engagement among small business owners, strengthening the platform’s reach in emerging markets.
Commenting on the partnership, Deepak Ravindran, co-founder & CEO of KiranaPro, stated, “This partnership marks a significant milestone for KiranaPro. PV Sindhu is the embodiment of skill and determination. We have taken on the task of building a nationwide network connecting lakhs of kirana stores to millions of local customers. Sindhu’s support is a recognition of our efforts and will act as a catalyst for us to work even harder towards the cause of empowering local communities.”
Dipankar Sarkar, co-founder & CTO, KiranaPro, added, “We are extremely excited that a national icon like PV Sindhu has decided to back our vision to empower neighborhood kirana stores. Her support for our tech-driven and AI-powered solutions will help accelerate the digital transformation of small businesses across the country. Together, we can bring positive change to smaller cities and towns in India.”
Sharing her enthusiasm, PV Sindhu said, “I’ve always believed in the power of empowerment, and KiranaPro is making a real difference by helping neighbourhood kirana stores embrace technology, unlock new opportunities, and thrive in an increasingly digital world. This goes beyond retail—it’s about transforming the rural economy and contributing to India’s overall development. I’m proud to join KiranaPro, both as brand ambassador and investor, to support this meaningful mission of empowering communities and creating a lasting impact.”
With over 30,000 kirana stores already onboarded, KiranaPro has solidified its position as India’s first ONDC-integrated quick commerce platform. Its recent acquisition of Jopper.app has further accelerated its rapid expansion, reinforcing its commitment to revolutionizing the retail ecosystem.
Taking its mission a step further, KiranaPro is inviting everyday consumers to be part of this transformation. The company is set to launch a community investment round, offering individuals a unique opportunity to invest in the future of commerce—alongside Olympic champion PV Sindhu.
