In a country where water scarcity is an ever-looming crisis, Grasim Industries Limited faced a daunting challenge—efficiently managing water consumption in its manufacturing processes. As one of the largest producers of viscose staple fibre, the company’s reliance on water-intensive practices became a concern. With his 28 years of experience, Surya Valluri, Chief Sustainability Officer of Grasim Industries, is a leader with over 28 years of experience across supply chain and manufacturing. Faced with the water challenge, Valluri spearheaded initiatives that would not only resolve Grasim’s immediate concerns but also set new industry standards for sustainable operations.
At the heart of Surya’s strategy was the Zero Liquid Discharge (ZLD) plant, a first in the global viscose industry. This innovative system, which recycles and reuses water, dramatically reduced the company’s fresh water consumption. It was a milestone that placed Grasim Industries at the forefront of sustainable water management in the manufacturing sector. Moreover, Surya introduced closed-loop processes that conserved resources and further reduced water consumption by over 50%. These measures not only addressed Grasim’s operational challenges but also reinforced the company’s commitment to environmental sustainability.
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A Legacy of Innovation and Sustainability
Surya’s journey to Grasim Industries is as diverse as his expertise. Over nearly three decades, he has amassed experience in a wide range of industries, including manmade fibres, synthetic fibres, steel, logistics, and cement. This cross-sector exposure has shaped his versatile approach to operational challenges, particularly in supply chain optimisation and sustainability.
Surya’s career began in manufacturing and supply chain management, where his deep understanding of operational efficiency and resource conservation became evident early on. Over the years, he worked in leadership roles across different sectors, but it was his appointment at Grasim that allowed him to make a lasting impact in the world of sustainability. While specific details of his early life and education remain scarce, his trajectory clearly demonstrates a career built on strategic vision, adaptability, and an unwavering commitment to environmental stewardship.
Key Sustainability Strategies
At Grasim Industries, Valluri implemented a series of transformative strategies that have redefined the company’s environmental impact. His sustainable water management practices, exemplified by the ZLD plant, are just one aspect of his broader approach to reducing Grasim’s environmental footprint.
Surya also emphasised the adoption of closed-loop processes in the company’s operations. These processes ensure that output materials are reused at every stage of the manufacturing cycle, minimising waste and conserving resources. By promoting this approach, Valluri has significantly reduced Grasim’s reliance on water, a critical achievement given the water scarcity issues in India.
Beyond water management, Valluri has pushed for the use of sustainable raw materials in the production of manmade fibers. Under his leadership, Grasim developed several USDA-certified biobased products, such as Birla Viscose, Birla Modal, Birla Excel, and Birla Spunshades. These innovations have helped Grasim stand out as a leader in eco-friendly textile manufacturing.
A Commitment to Ethics and Community
While Valluri’s innovations have positioned Grasim as a global leader in sustainable practices, his focus extends beyond operational efficiency. He is deeply committed to ethical business practices and the development of sustainable livelihoods for the communities surrounding Grasim’s operations. Surya understands that true sustainability involves adopting new processes and technologies that not only improve business performance but also benefit society at large.
For instance, Grasim’s focus on biobased products is not just about reducing environmental impact; it’s about creating a safer, more sustainable ecosystem for both consumers and the planet. Additionally, the company’s Gold Level Material Health Certificate from C2CPII, USA, for its dope-dyed viscose staple fibre (VSF) at its Nagda plant is a testament to Surya’s commitment to producing safe and sustainable materials.
Industry Leadership and Recognition
Surya’s contributions have not gone unnoticed. Under his leadership, Grasim Industries has received numerous accolades for its sustainability efforts, most notably the 2024 Sustainable Organisation Award at the Times Now Global Sustainability Alliance event. This recognition underscores the company’s commitment to environmental stewardship and positions Grasim as a role model for other organisations in the manufacturing sector.
Surya has also been an influential voice in industry forums, sharing his insights on sustainability and resource management at conferences and events. His thought leadership has helped shape the conversation around sustainable manufacturing, pushing other industry leaders to adopt similar practices.
Quantifiable Impact and Lasting Contributions
Valluri’s contributions to Grasim Industries have yielded significant, quantifiable benefits. The company’s reduced water consumption, thanks to ZLD technology and closed-loop processes, has minimised its environmental impact. Moreover, Grasim’s investment in biobased products has solidified its reputation as a pioneer in sustainable manufacturing.
Beyond operational efficiency and environmental impact, Surya’s leadership has enhanced Grasim’s brand reputation. The company’s dedication to sustainability under Valluri’s guidance has attracted consumers and partners who value eco-friendly practices, further boosting Grasim’s standing in the global market.
As Chief Sustainability Officer, Surya has set a new benchmark for what it means to lead a global manufacturing company with sustainability at its core. His strategic vision and unwavering commitment to environmental stewardship have transformed Grasim Industries into a leader in sustainable manufacturing. But for Surya, this is only the beginning. He continues to explore new ways to make operations even more efficient, reduce environmental impact, and promote the use of sustainable materials.
