Endeavouring to Revolutionise B2B Commerce
WizCommerce, which was previously known as Sourcewiz, is guided by the objective of transforming the end-to-end sales experience in B2B commerce. According to Divyaanshu Makkar, CEO of WizCommerce, Sourcewiz was started with the vision of democratising technology for those involved in the sourcing step of the supply chain, that is, to help wholesalers and manufacturers…
Getting the World Charged
On 20th March 1800, an Italian physicist and chemist named Alessandro Volta invented the electric battery, which was able to produce a steady flow of electric current. With the invention of the electric battery, Volta proved to the world that electricity could be generated chemically. The then prevalent theory that electricity could be generated solely by…
BlueSmart: The Trick of Electric
Five friends started a groundbreaking journey in the rapidly evolving world of technology. BluSmart, a company, was started by three innovative co-founders: Tushar Garg, who co-founded SKEduSoft in 2010 before moving into the ride-hailing industry after his tenure with Uber India in 2014; Anirudh Arun; and Rishabh Sood. They formed a strong team ready to…
Pidilite Industries: Building Bonds Since 1959
‘Building Bonds’ isn’t merely a marketing slogan for Pidilite; it encapsulates the very essence of the company’s DNA. Pidilite Industries Limited stands as a testament to the power of building enduring connections. This profound commitment to connectivity is deeply embedded in the brand’s story, legacy, product innovation, work culture, and the strategic vision of its…
Mini Gautam: Where Law Meets Utility
Who would have thought that legal solutions could be synonymous with innovation and functionality? Yet Mini Gautam, the Founder and Managing Partner of Arthavat Law Offices, has redefined the narrative, encapsulating her vision in the powerful mantra, “Where law meets utility.” In a career marked by excellence and a commitment to making a positive impact,…
Pranav Goel: Reshaping India’s Logistics Sector
India’s logistics landscape is a complex world filled with challenges and opportunities. It is characterised by its unorganised nature, grapples with inefficiencies, fragmented operations, and challenges in seamless coordination. Porter, the brainchild of Pranav Goel, Uttam Digga, and Vikas Choudhary, emerged to bridge this gap. As an on-demand logistics platform, Porter has disrupted traditional norms,…
Vikrant Mudaliar: Dream11’s Marketing Maestro
Dream11, an online fantasy sports platform, evolved in the last few years and remained in the limelight due to its marketing campaigns. Vikrant Mudaliar, Chief Marketing Officer(CMO) of Dream11, successfully drives the company’s marketing and brand strategy. Dream11 has demonstrated exceptional growth compared to other online fantasy sports platforms, whether by securing the position of…
Abhinav Asthana: From Basti to a $2 Billion Unicorn in Postman’s Code
A Pentium I PC altered the course of a Class 5 student’s life in the unassuming town of Basti, nestled in eastern Uttar Pradesh, India. Abhinav Asthana, the protagonist of this narrative, had his initial brush with technology under the guidance of his father, who introduced him to the world of programming. Little did he…
Rashi Agarwal: From Fashion to EV Pioneer, a Journey Redefining Sustainability
From a fashion brand maven to a trailblazer in the electric vehicle (EV) sector, the journey of Rashi Agarwal is nothing short of legendary. Her evolution from founding a successful fashion portal, LetsFlaunt, to co-founding and leading Zypp Electric, an innovative EV-as-a-Service platform, is a testament to her entrepreneurial prowess and commitment to sustainable solutions….
Jump-start Early Stage Business with Out-of-the-box marketing
With so much competition prevailing in the world, it’s almost a herculean task for startups to sail their boat to success unless they implement a strategic plan. To stand out in a competitive marketing landscape, the marketing strategy must be compelling enough to resonate with the target audience. Commencing the business with a unique strategy…